In a highly competitive and saturated credit card environment, getting another card into a
customer's hands is a challenge.
In the area of direct sales, particularly at bank
branches and events, getting the customer's attention whilst he/she is on the move and in a
hurry is an even bigger challenge.
Enter the Citibank iPad App, designed to help
Direct Sales Agents perfect and complete their pitch easily and efficiently.
APPROACH We outlined 5 typical lifestyle personas of Credit Card Users as a
conversation starter and developed these key features for the iPad App:
- Products vertical and horizontal overlays that slide in and out enabling the Sales Person to
jump quickly into pitching any product
- Product Detail Pages with hotspots communicating key Products highlights, benefits and
- A Product Recommender Tool with 4 easy questions that profiles the customer and recommends a
suitable card or cards
- A Product Comparison Tool that lets the Sales Person add any card a customer may be
interested in and run a quick comparison
- A built-in Ready Credit PayLite Online Calculator that lets the Customer see the
savings he can enjoy
- A summary of Citibank Privileges that allows the Sales Person to walk through all the
generic privileges like CWP, Gourmet Pleasures, Citi Alerts.
- Site information architecture
- Visual design
- iOS iPad App Programming
- Over 30% improvement conversions from Direct Sales Agents using the iPad App.